Total Beauty Experience

Comprehensive Internet Marketing Plan: SEO, Social Media, PR

1. SEO – Target Market

Skin Care Products Sacramento
Skin Care Sacramento
Hair Care Products Sacramento
Fragrance Stores Sacramento
Beauty Supply Stores Sacramento
Hair Salon Sacramento
Salon Sacramento
Cosmetics Sacramento
Candles Sacramento
Scented Candles Sacramento
Makeup Sacramento
Bridal Makeup Sacramento
Makeup Artists Sacramento
Waxing Sacramento
Manicures Sacramento
Pedicures Sacramento
Facials Sacramento
Bridal Shower Gifts Sacramento
Wedding Gifts Sacramento
*Currently not ranking on the first page of Google for these keywords. Should also consider targeting popular products.


Goals & Objectives

  • Maximize Local Search Engine Presence
  • Top 3 Ranking for All Keywords
  • Turn Website into a Marketing Vehicle that generates consistent new business
  • Rank for Every Service Total Beauty Offers

2. Social Media Plan

Facebook, Twitter, Google +, Pinterest, Blogging: Develop a social media calendar outlining topics to post for each day of the week. Track results and user engagement, and focus on posts that get the highest number of shares/comments.

Topics

Instructions, tips – ex, how to apply eye cream
Facts – educational – ex, SPF 15 blocks 94% of ultraviolet rays
Ask a question
Fill in the blank
Use a Quote
Events – pictures
Photos with captions
Contests
Promotions (keep to minimum)
Pop Culture

Goals & Objectives

  • Build Social Engagement
  • Increase Number of ‘Likes’ & Followers
  • Increase Traffic to Website.

3. Manage Online Reputation

Constantly monitor review, directory, and social media sites for customer reviews and mentions. Respond appropriately and professionally to both positive and negative reviews in real time. Mitigate negative reviews when possible.



Goals & Objectives

  • Remain in good standing on review sites
  • Turn some negative reviews into positive reviews
  • Manage online customer service.

Why Choose Us?

Experience.
Everything Under One Roof.
Team Devoted to Your Brand’s Online Identity.
Analytics/Tracking/Reporting.
Organized & Streamlined Internet Marketing Campaign.
Proven Results.
Exceptional Service.
We’re Local.